Whether you are a jewelry artisan, handcrafted jewelry designer or you buy unique handmade jewelry from wholesale jewelry suppliers, you have probably had the plan to sell handcrafted jewelry online. Mostly you had no idea what that really entailed because you knew nothing about the web, other than other people are doing it but you really had no clue how they were doing it.
You will have to learn internet marketing, social networking, web design, search engine optimization (SEO). You will have to be relentless in your efforts and understand that once you get your handmade jewelry website up and running no one will know you exist. It will all be up to you if you want to be successful.
Handmade jewelry will primarily target women and men who buy unique gifts a few times a year. They will have a certain income threshold and age range. They will have to have specific tastes that run towards the handcrafted artisan jewelry you offer. The more you know about your best target niche, the better you will be able to devise marketing that attracts their interest and fulfills a desire. You need your handmade jewelry marketing to make a promise and your unique handcrafted jewelry to deliver it.
Once you have a home base whether it is your own website, blog or somewhere else you have to work on driving traffic to your handmade jewelry site. Choose what is most likely to work for you from Social Media sites, Article Writing and Guest posting, podcasting, video marketing, email marketing/list building, publicity and press releases. Again all things you will have to learn about in addition to SEO (Search Engine Optimization) and copywriting. Oh since, you sell handmade jewelry you will also need to pick up photography and lighting knowledge too.
You will need more than one property online. A website all by itself, without an advertising budget and no knowledge of internet marketing or search engine optimization, will sit idle with no traffic for a very long time. You need to create other sites anywhere you can linking back to your main site and take advantage of every free service where you can create a profile such as Twitter, Facebook and the like. Basically anywhere that will let you sell or promote your handcrafted jewelry is where you want to be.
Since you don’t want to spend money marketing you need to put in time. First get yourself a place to sell. Etsy is a good place to set up a handmade jewelry, wholesale jewelry store but every one of this type of site charges fees to set up a store or sell your handcrafted jewelry. This is okay but maybe not what you should start with especially if you have no advertising budget.
Personally a self-hosted WordPress or Blogger blog is easy to set up but most importantly free. You will have to learn how to make magic yourself and while it is relatively easy to learn it takes time to really get good at it. There are free tutorials and tons of websites to learn the basics.
Then get involved in social networking like Facebook and Twitter to develop an online social media presence. It takes a lot of time and effort to get your handmade jewelry in front of people through these free services but they are very effective. Spend your time building a presence where you think your customers will spend their time.
When you type handmade jewelry into Google you get over 3 million results. Next try handmade jewelry forum to find 300,000 results. There are obviously communities out there for handmade jewelry artisans. Join some and participate in handcrafted jewelry forums. Those communities should lead you to your customers if you are willing to invest the time. They might not be your handmade jewelry customers but they could lead you to your wholesale jewelry customers.
In the meantime, local craft shows could be great to increase the cash flow and get to know what people like. You cannot sit back and count on your handmade jewelry website to be the heart of your sales. You need to hit trade shows, swap meets, conventions, meet ups, setting up booths at shows, fairs, kiosks at the local mall. Anywhere where you can sell your handmade earrings and handmade bracelets is a good place. Get the word out about your unique handcrafted jewelry and put your contact information into customers hands.
Every college town has one or more stores dedicated to handmade jewelry. If there is one in your area introduce yourself and see if they will carry your handcrafted jewelry. You will either have to sell it to them at wholesale jewelry prices or give them a percentage of your retail price. Add some kind of tag or label to the handmade jewelry that mentions your brand and the URL where you set up your handcrafted jewelry shop online. You can even offer some kind of discount through the tag on the next purchase as a way to entice them to visit your shop. Even if you do not make much on sales through the store you get your name out there. Chalk up any loss in profit to marketing costs.